Building a digital showroom and studio with Samsung’s The Wall

The automotive industry is implementing display technology to increase sales, satisfy customers, and create enhanced showroom and studio environments.

As larger dealerships move to the suburbs, smaller city showrooms can deliver a premium car-buying experience but also have less space for car inventory and a bigger need for digital content. Also, the conventional tools used in car design studios, such as paper, projectors, and conventional LEDs, do not provide the depth of detail and color accuracy needed to truly bring a car to life.

Samsung’s Micro LED-based The Wall delivers the purest colors, deepest blacks, and most accurate detail, all in real size, to showcase any car in the way it was intended.

Accurate color presentation

Showcase the deepest blacks through Black Seal Technology.

Ensure every color is shown as it was intended with Ultra Chroma Technology for twice purer colors.

Deep, detailed visuals

Bring out even the most intimate details of any interior textures through 20-bit processing.

Deliver true, natural shades through the linear grayscale presentation

True-to-size scale

Enable true-to-size digital models and renderings, removing the need for physical models.

Accurate color presentation

Color is one of the biggest deciding factors when choosing a car. Designers spend a significant amount of time designing new colors that closely align with their brand identity, tweaking small details to achieve their vision. Delivering true-to-life colors to customers during their purchasing journey is critical. Samsung’s The Wall utilizes Black Seal Technology to deliver perfect black levels for immaculate contrast. Additionally, with Ultra Chroma Technology, The Wall presents a narrower wavelength of color resulting in higher color purity, approximately twice purer* than conventional LEDs, covering 100% DCI-P3 color gamut.

Deep, detailed visuals

The touch and feel of a new car interior is a critical element, particularly as customers spend most of their time inside a car. Designers are very focused on the interior materials used to enhance a car’s overall quality. Samsung’s The Wall can present even small differences between the texture of leather and metal materials, giving customers peace of mind they are making the right choice. The Wall also showcases the deepest details of every color through 20-bit processing, while presenting linear and accurate grayscale without distortion –perfect for delivering a high-quality customer experience.

True-to-size scale

Samsung’s The Wall is fully flexible and can expand to any size to suit any customer need. In the early stages of designing a new car, designers must create drawings, sketches, and digital and clay models all in life size to ensure they can accurately finalize every detail. Samsung’s The Wall can project a car to its real size, removing the need for physical models, and allowing design teams to efficiently collaborate on edits to any vehicle, saving time and money. Also, small showrooms which have less space and cannot showcase every model of a car can deliver full-scale, real-size designs to customers.